The right number depends on competition, buyer choice, and how quickly you want traction
If you are stuck on where to price your property, I would start with what the market is actually rewarding. In Wrightsville Beach, NC over the previous 30 days, homes closed at 96.7% of asking, which tells me pricing still sets the tone for the whole result.
A typical asking price among active homes was $1,695,000 last month, while a typical sold price was $1,725,000. Supply stood at 7.83 months, and there were 47 active listings versus 7 sales, so sellers need to stand out on value, not just location alone.
I would read that as a warning against reaching too high out of the gate. A market with this much selection in Wrightsville Beach, NC gives buyers time to compare options, and overpriced homes can lose momentum while better-positioned listings capture attention first. The recent new-listing midpoint of $1,697,500 reinforces the same idea the market already has a visible reference point for what new inventory looks like.
Choose a number that makes sense beside current competition. Study the homes buyers will compare against yours first, not the ones you wish you were competing with. Make the first price your strongest price.
