Local Real Estate Professional
eXp Realty
Explore active listings, recent market insights, town coverage, and direct contact options for Jeff Setlow across the local markets they serve.
For sellers, I use a proven pricing approach, strategic home-prep recommendations, and an unparalleled online and offline marketing strategy designed to expose your property to as many qualified buyers as possible, driving strong demand and helping you earn top dollar.
For buyers, I help you understand local market conditions, narrow your search, and write smart offers without overpaying. My focus areas include Sunland Village East, Gold Canyon, Downtown Mesa, Eastmark, Apache Junction, Red Mountain Ranch, Alta Mesa Community Association, Cave Creek, Apache Wells, Sunland Village, Leisure World, Mesa, Gilbert, Scottsdale, Chandler, Tempe, Phoenix, Queen Creek, San Tan Valley, Fountain Hills, Paradise Valley, Fountain of the Sun, and Dreamland Villa, along with surrounding towns, communities and neighborhoods.
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Explore recent community-specific Real Estate articles from Jeff Setlow of eXp Realty, featuring local market insights for June 2026.
Saturday, June 13, 2026
A strong launch starts with the right number. Sellers can still compete, but the asking price has to do real work. If you want serious attention, the first number needs to feel credible to the buyers already comparing homes.
A strong launch starts with the right number. Sellers can still compete, but the asking price has to do real work. If you want serious attention, the first number needs to feel credible to the buyers already comparing homes.
A strong search plan matters more than a long wish list. Buyers still have room to shop in Gilbert, and the latest count of active listings gives you enough selection to compare before you act.
Why a tight pricing range matters before you hit the market. I would list a home in Sunland Village, Arizona with disciplined pricing. Last month, sold homes closed at 95.6% of list price, and that is the kind of number that rewards a seller who enters the market with a price buyers can accept. It does not leave much room for guesswork, but it does leave room for a well-presented home to earn serious attention. The key is to launch with a number that fits the competition and supports your goals, not one that depends on a long wait and a round of price cuts.
What a well-priced listing needs before it goes live. Yes, but only if you price with the competition in mind. The latest reported period had 47 active listings with a median list price of $319,500, while the median sold price was $307,750. Buyers still have choices, so the first price has to work.
Pricing works best when the first number respects buyer behavior. Yes, if you price with the market instead of against it. Homes closed at 98.13% of list price last month, which tells me buyers are still willing to pay close to asking when the home is positioned well.
Recent closings stayed close to asking, so the first price has to work. Yes, but the price has to make sense from day one. Recent closings landed at 97.3% of asking, so buyers are still paying close attention to how a home is positioned. The first number matters.
A careful price on day one matters more than a hopeful number. Yes, pricing needs a steady hand. The latest median estimated value sits at $599,040, so the opening number has to make sense to real buyers, not just to the owner. When I look at this kind of pricing environment, I care less about squeezing every last dollar out of the asking price and more about choosing a number that gets the property into the conversation quickly and keeps it there long enough to produce serious interest.
A careful opening price matters when buyers are comparing closely. Sellers should treat pricing as the main decision, not the last step. That is the real test. Buyers are still closing homes in Gold Canyon, but they are comparing closely enough that a home that starts too high can lose attention fast and force you to work harder for every showing.
A clear starting price matters when buyers have room to compare. Yes, sellers should be thinking carefully about price. The current numbers show a market with meaningful inventory, a median sold price that sits below the active median, and buyers still negotiating close to asking. That does not mean a home cannot sell well. It means the opening price has to feel believable from day one. Start there and stay honest.
How to launch a listing so buyers take it seriously from the start. Sellers should price for attention, not for ambition. With 231 active listings and a median list price of $420,000, the market still gives buyers enough choice to ignore a home that starts too high. The homes that do well are the ones that land in the right range from day one.
A strong launch price matters when buyers have plenty to compare. Yes, but the price has to make sense the moment the home hits the market. Precision matters at launch. When buyers can compare options, they respond faster to homes that are positioned with care. I would not think about pricing as a test of optimism; I would think about it as the first signal buyers read before they ever schedule a showing.
The opening number matters when buyers still have choices. Yes, but only if the price is grounded in what the market is already accepting. Homes closed at a median sold price of $698,750 in the latest numbers, so I would treat the first asking price as a decision point, not a place to test the market. Sellers who respect the spread early usually have a cleaner path later, because buyers respond faster when the number and the condition feel believable from the start.
Set the number with today’s buyers in mind. Sellers should lead with the right number. The latest active median list price was $426,000, so your first price needs to line up with the homes buyers are actually seeing. That is the best way to protect attention in the first stretch of marketing.
The right launch price has to compete with the homes buyers can already see. I would price a Cave Creek home with the active competition in mind, not with the hope that a high starting point will leave room for later. The latest period shows 301 active listings, so any home that enters the market without a strong price and presentation has plenty of competition. First impressions matter a lot.
What I would watch before you put a listing in front of buyers. When you are getting ready to sell in Chandler, the real question is whether your price can earn attention while buyers are still comparing options. The latest active median list price was $559,950, and that gives you a practical anchor before you launch. I want sellers to think in terms of first impressions, because the market gives very little patience to a listing that opens above what buyers are already considering.
A clean pricing strategy matters when buyers are still paying close to asking. Yes, but the number needs to be realistic when homes are closing at 98.17% of list price. That is close enough to asking that an inflated launch price can slow down attention right away.
A cleaner starting price helps your listing fit real demand. Price comes before excitement. When buyers are closing at 96.86% of list, a seller who starts too high is asking the home to do extra work later, and that usually shows up in longer exposure and tougher conversations.
A straightforward guide to setting a number that holds up. Selling in Downtown Mesa, Arizona starts with price, not hope. The latest active median list price reached $385,000 last month, and that is the first number I would use before deciding how to launch a listing.
A disciplined opening number helps a listing hold attention while buyers still have room to compare. Pricing comes first for a Tempe listing in June. I would make that the first decision, not the last one, because buyers are still comparing closely and the number has to stand up beside recent closings and the competition already on the market. A strong launch starts with a price that feels earned. Price comes first. When the opening number is clean, everything else gets easier to manage, and the listing starts with a better chance to hold attention instead of asking for a correction later.
A strong launch matters more when buyers have more to compare. Should you price more carefully? Yes, because buyers have more to compare and the strongest listings still get judged fast. With 1,818 active listings on the market, a seller does not get extra credit for guessing high and hoping the market will explain the difference later. The number has to match the home, the condition, and the competing choices around it. If the launch price is off, the first impression is harder to fix than most owners expect.
A clearer price check helps buyers compare homes before they tour. The answer is yes. Buyers can still compare homes carefully in Phoenix, Arizona, but the best results come from looking at the closed-price range, not just the asking price. With 4.35 months of inventory and a median sold price of $460,000, I would focus on the homes that already fit your budget and condition goals before you tour.
A practical way to judge homes against the numbers that matter. Yes, you can shop with confidence, but you need a clear budget and a firm comparison plan. Stay selective. Scottsdale's latest median sold price was $960,000, so the homes that fit your range need to be identified early and judged on value, condition, and timing.
The newest numbers reward preparation more than guesswork. For buyers, the smartest move is to get organized before you start touring. The market is sitting at 2.67 months of supply, which gives you room to compare homes, but it does not give you much time to hesitate when a property checks the right boxes. I would treat every showing like a decision point, not a casual look. Preparation wins before the first tour.
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Jeff Setlow can help buyers review local market context, compare active communities such as Sunland Village East, Gold Canyon, Downtown Mesa, Eastmark, Apache Junction, understand recent article insights, and prepare stronger questions before touring or writing an offer.
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